How Did We Achieve a 166% Increase in Organic Traffic in 3 Months?
SEO Case Study – X Dent
X Dent offers a wide range of dental services and useful information in the field of dentistry. They provide services that include preventive, aesthetic, and restorative dental treatments. Through professional advice and recommendations, they help patients maintain and improve the health of their teeth. Dedicated to providing high-quality and efficient service, with an emphasis on professionalism and individual attention to every patient. Their focus is on improving quality of life through preserving healthy teeth and smiles, whether preventive care or specialized treatment is needed.
Reasons for SEO Optimization
The reasons for SEO optimization are based on several key issues that emerged after the launch of the client’s new website. Specifically, the client was not ranking for generic keywords related to the services they provide, which resulted in low website traffic. Due to insufficient visibility on search engines, the website had a low number of users, which negatively affected business performance. In order to resolve this situation, it was necessary to conduct a detailed analysis of the current state, provide concrete recommendations, and develop a strategy for improving SEO rankings. To achieve these goals, the client decided to turn to Morning Digital Marketing Agency for assistance with implementing the necessary SEO optimizations and achieving better results.
What Steps Did We Implement?
During the SEO optimization process for the client’s website, we carried out several key steps in order to improve its visibility on search engines and increase website traffic. Tools such as Google Analytics, Google Search Console, and Ahrefs were used to closely monitor website performance and identify the key areas for improvement. Some of the most important steps we took included:
- Technical SEO Analysis – reviewing and optimizing the technical aspects of the website in order to improve page loading speed and search engine indexing.
- Keyword Analysis and Position Tracking – researching relevant keywords (brand and non-brand keywords) and checking the website’s current search engine rankings.
- On-Site Optimization – optimizing on-site elements, including meta tags, URL structure, image alt texts, and internal linking between pages.
- Writing and Adding New Content – creating relevant and high-quality content tailored to both user needs and search engine requirements, with the goal of increasing engagement and website traffic.
The first orange column shows the new ranking position, while the second shows the previous ranking during the same period of the previous year. The number “0” indicates that the page was not ranked for that keyword.
Comparison of a 3-Month Period with the Previous Period:
The first orange column shows the new ranking position, while the second shows the previous ranking position compared to the previous period. The number “0” indicates that the page was not ranked for that keyword.
Example of an Organic Ranking Position
An example of an organic ranking position in Google search results for “3D dental imaging” demonstrates how the page ranks for the specified user search query.
Movement of Average Keyword Rankings and User Search Queries
Over the past 12 months, a significant increase in impressions and clicks on the website has been recorded, which is a direct result of the growth in the number of keywords the website ranks for, as well as the improved search engine positions achieved by the site. This growth in impressions and clicks indicates that the SEO optimizations, which included both technical improvements and content enhancements, greatly contributed to better website visibility. We will present a chart that clearly illustrates this progress over the last six months, further confirming the effectiveness of the implemented SEO tactics and their positive impact on the website’s organic traffic.
Impressions:
Results
In the period from 27/10/2024 to 26/01/2025 (a 3-month period), compared to the previous period, the following results were recorded from the organic channel:
- The number of clicks increased by 166%
- The number of impressions increased by 156%
In the period from 27/10/2024 to 26/01/2025 (a 3-month period), compared to the same period of the previous year, the following results were recorded from the organic channel:
- The number of clicks increased by 772%
- The number of impressions increased by 1344%
Compared to the previous year, a significant increase was recorded because the new website had been newly launched at that time.
